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McDonald's Deluxe line
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McDonald's Deluxe line : ウィキペディア英語版
McDonald's Deluxe line

The McDonald's Deluxe line was a series of sandwiches introduced in the mid-1990s and marketed by McDonald's with the intent of capturing the adult fast food consumer market, presented as a more sophisticated burger for an adult palate. It failed to catch on and was discontinued on August 18, 2000. It is now considered one of the most expensive flops of all time.〔(【引用サイトリンク】title=HowStuffWorks "5 Failed McDonald's Menu Items" )
== History ==
The line was first introduced in 1991 with the McLean Deluxe; the Arch Deluxe was introduced in May 1996 and the others on September 27, 1996. Except for the McLean Deluxe, all sandwiches were developed by McDonald's executive chef Andrew Selvaggio.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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